Home > Information Age > Interactive Marketing > New Marketing Technology/Electronic Commerce 
| | New Marketing Technology/Electronic Commerce Author: Jeffrey F. Rayport (Assistant Professor, Service Management Interest Group, Harvard Business School), John J. Sviokla (Associate Professor, Harvard Business School), Regis McKenna (Chairman, Regis McKenna, Inc.), and more
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These articles from Harvard Business Review show that new and emerging technologies present vast marketing opportunities - and new management challenges. Renowned experts in the marketing field explore the challenges and offer solutions. There has been a shift from a physical marketplace to a virtual marketspace, and companies need to employ mass customization, real-time customer dialogue, and a new value chain in order to compete effectively. These articles are now available in audio format exclusively through Audible.
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Page revised: Tuesday, November 30, 2004. |
