The New York Times Pocket MBA: Sales and Marketing (Unabridged)

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The New York Times Pocket MBA: Sales and Marketing (Unabridged)

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The New York Times Pocket MBA: Sales and Marketing (Unabridged)

Author: Michael A. Kamins, Ph.D.
Retail Price: $16.95
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Format: Audio Download
Audio Length: 2 hours

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PUBLISHER'S SUMMARY:

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing. This program is part of The New York Times Pocket MBA Series.


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Page revised: Tuesday, November 30, 2004.