Home > Business > Marketing > Stanford CEO Forum: How to Build a Brand 
| | Stanford CEO Forum: How to Build a Brand Author: John Kilcullen
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Price: $2.95
Format: Audio Download
Audio Length: 50 min.  Click here to buy
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Average Customer Rating: 4
PUBLISHER'S SUMMARY:
John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he is the brains behind the increasingly popular "For Dummies" series. These are the books that millions of people turn to to learn about everything from investing to the Internet. "For Dummies" is a powerful brand, but that didn't just happen overnight, it was carefully crafted. Listen as Kilcullen explains how to build a brand. He'll talk about branding, entrepreneurship, startups, and dynamic growth.
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Page revised: Tuesday, November 30, 2004. |
