Home > Business > Marketing > Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company 
| | Market-Driven Management: Using the New Marketing Concept to Create a Customer-Oriented Company Author: Professor Frederick E. Webster, Jr. (Amos Tuck School of Business)
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PUBLISHER'S SUMMARY:
Managers will find a bold new approach to integrating the marketing concept with all phases of corporate strategy, structure, and culture in this innovative guide. Author Frederick Webster, a professor at the Amos Tuck School of Business, draws on decades of research at leading companies worldwide to provide workable market-driven solutions that apply to all aspects of an organization: from manufacturing to finance, human resources to sales. Most important, he shows you exactly how to make it work in your company.
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Page revised: Tuesday, November 30, 2004. |
