How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

Author: Jeffrey J. Fox
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Audio Length: 2 hours and 28 min.

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PUBLISHER'S SUMMARY:

In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable. Superstar brims with ideas for making your cash register go "ka-ching."

Deeply Understand the Definition of Marketing

Customers Fire Employees Every Day

The Customer Is Not Always Right

Early to Bed, Early to Rise, Sell Hard, and Dollarize

The Folly of Price Cutting

Fifteen Super Marketer Must-Knows

Never Use "We"

Be Your Own Customer

Superstars Love Recessions

Own a Market, Not a Mill

Marketing Superstar Instant Challenges

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Page revised: Tuesday, November 30, 2004.