Home > Business > Marketing > A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged) 
| | A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged) Author: Michael Levine
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PUBLISHER'S SUMMARY:
Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.Filled with engaging stories and nuts-and-bolts tips for leveraging PR to build brands and communicate brand identity to consumers, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
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Page revised: Tuesday, November 30, 2004. |
