Customer Loyalty: Strategies

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Customer Loyalty: Strategies

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Customer Loyalty: Strategies

Author: James L. Heskett and Thomas O. Jones (Harvard Business School), Frederick F. Reichheld (Directory, Bain and Company), and more
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Audio Length: 1 hour and 12 min.

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PUBLISHER'S SUMMARY:

These articles from Harvard Business Review address the following questions: How do you bring your organization's focus back to the customer? What role does employee loyalty play in building customer loyalty? This collection addresses these questions and offers advice to executives on implementing new strategies. These articles are available in audio format exclusively through Audible.


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Page revised: Tuesday, November 30, 2004.