Home > Business > Career Skills > On Communicating (Unabridged) 
| | On Communicating (Unabridged) Author: Mark H. McCormack
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PUBLISHER'S SUMMARY:
Know your medium. Adopt a forceful tone, not a belligerent one. And trust in the power of a carefully chosen word. These are the 3 golden rules of effective communication, according to Mark H. McCormick, known as the father and dean of the sports marketing industry. In this program, he presents these rules as well as a series of tips to improve your communications skills. You will learn 9 ways to win an argument, how to asset yourself without offending others, how people twist the truth, when the messenger means more than the message, how to create instructions that really instruct, and how to read - or hear - between the lines. McCormick is a best selling author of What They Don't Teach You at Harvard Business School.
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Page revised: Tuesday, November 30, 2004. |
